About Us

Have questions? Call us for a no obligation chat

We are always happy to help you. If you have questions about any of the services we provide please feel free to contact us. 


Meet Leanne

Leanne is a Wife, Mum and Business Woman and because of this can relate to clients alike. 

Leanne has previously worked in a bank, charity finance and insurance for 5 years. Specialising in insurance she keeps upto date with changes in policies so that she can make suitable recommendations.

With experience working with business owners she also helps business owners put things in place to protect their business continuity.

She loves meeting new people and their families giving them peace of mind for their future.

Leanne understands the pressure parents and business owners have, emotionally, physically and financially.

It is her aim to ensure that clients feel valued and enjoy their experience of putting together solutions that will support them financially.

Caroline Bates

Meet Caroline

Caroline recently joined 'The Pride' as an Estate Planning Consultant so she will be helping clients with Wills, Trusts and Lasting Power of Attorney.

She is mum of two and is a real people-person with a customer-focused career. Her previous roles included customer service and as a Corporate Account Manager.

She is also a Mental Health Ambassador, loves the outdoors and dog walking.


We take great care in finding out about you to allow us to then research and source the right products most suited to you but also within your budget.

When it comes to Life Insurance there are many reasons for choosing an Advisor to help you. This includes no time wasted applying for a policy if you have any medical conditions, cover that suits your needs and isn't just something you 'think you should have', a friendly advisor that understands your circumstances and there is NO FEE for our advice.

We carry out all of the research for you and explain the recommended products in a simple and understandable way. Often people don't understand the jargon used, particularly when using comparison sites.

You can have peace of mind knowing that products have been carefully selected for you to meet your needs.

You can enjoy the process knowing that someone is taking care of you.

Face to face reviews can take place in Hull, Beverley and the rest of East Yorkshire. A telephone/video service is available throughout the UK.


"Leanne has done a brilliant job ensuring my family has great cover in place should something awful happen. We have great peace of mind knowing that we'll be well protected. She has arranged really great cover for less than pur previous policies which weren't actually offering us that much, and with the addition of the family income benefit which I had previously known nothing about. Highly efficient and professional throughout the entire process, can't rate her highly enough."



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